Right in the heart of Manchester sits the Royal Exchange Theatre — iconic, in-the-round, and buzzing with energy. A place where stories aren’t just watched, they’re shared, felt, and carried — on stage, off stage, and everywhere in between.

Membership, Reimagined
This project focused on giving the membership scheme a fresh, confident look — one that honours the theatre’s distinct identity while feeling welcoming, exciting, and human. Design that invites people in, not just to watch, but to belong.

Strategy with Story at the Centre
Working closely with the in-house marketing team, the creative approach was shaped around who the membership is for — loyal theatre lovers, curious newcomers, and the wider audience orbiting the Exchange. Every decision considered tone, accessibility, and storytelling, ensuring the offer felt clear, compelling, and full of possibility.

Why It Works
Because membership isn’t just a transaction. It’s a relationship. A shared love of theatre, culture, and stories that deserve to be told — again and again.

Royal Exchange Theatre isn’t just a venue.
It’s a living circle of stories, and this work helped invite more people to step inside.