PMDD isn’t just a few difficult days. For some, it’s a full-on storm, a tidal wave of emotion and physical overwhelm. The PMDD Project is the UK’s first registered charity dedicated to supporting anyone navigating this reality — shining a light, offering community, and funding research to make life a little easier.

A Visual Refresh with Soul
The project? Giving the charity a look that speaks as loudly as its mission. Logos, typefaces, colours — every element carefully chosen to feel bold, approachable, and unmistakably PMDD Project. Front-facing assets got a lift, social content got a boost, and digital resources — including the website — became clearer, friendlier, and more inviting.

Why It Matters
Visual identity isn’t just decoration. It’s recognition, it’s awareness, it’s making sure this vital work gets seen, remembered, and celebrated. Every colour, curve, and character in the typeface is a tiny megaphone for the cause.

The PMDD Project isn’t just a charity.
It’s a movement with heart, a rhythm of voices coming together, and a little studio magic helping it shine.